College of Business

Marketing Program


Marketing is an in-demand function for organizations of all sizes and crosses every industry throughout the globe. The digital age and globalization of business has transformed the way consumers behave and requires businesses to adapt to their ever changing needs. The UT BA/BS in marketing is uniquely designed as it allows students to select one of four tracks that specifically address areas of specialization. The four tracks include Marketing Management, Entrepreneurial Marketing, Supply Chain, and Marketing Analytics.

Faculty & Staff

Get contact information for our faculty and staff in the Marketing Program at Utah Tech University

Learn More

Degrees Offered

Learn more about the degrees offered in the Marketing Program at Utah Tech University

View Degrees


View more details about the courses provided by the Marketing Program at Utah Tech University

Learn More

Marketing, B.A./B.S

The marketing program provides the foundations of traditional marketing with highly demanded specialized knowledge in areas such as digital strategy, marketing management, supply chain, entrepreneurship and marketing analytics.

Learn More

Marketing Minor

Marketing is a strategic function that influences nearly every area of an organization. Obtaining core marketing knowledge with a minor in marketing is the perfect complement to any major.

Learn More


Develop leaders who are distinctively prepared to actively engage with and create value in their communities.

  • Develop Leaders┬áimbued with excellence, possessing a global perspective and a spirit of innovation.
  • Engage students through active learning applied / pedagogical research, meaningful internship experiences or business development opportunities.
  • Create Value within each student across multiple performance dimensions, including; communication skills, technical competence and critical thinking.

Program Learning Outcomes

At the successful conclusion of this program, students will be able to:

  • Evaluate real world business situations related to the core business functions of accountant, economics, finance, qualitative analysis, information systems, international business, legal and social environments, marketing and management.
  • Analyze real world business situations by identifying relevant business issues, performing appropriate quantitative and qualitative data analysis and synthesis, formulating variable courses of action.
  • Create and deliver professional quality oral presentations and written work products.
  • Analyze real world business situations by identifying relevant ethical issues, evaluating and synthesizing information, and formulating ethical courses of action.
  • Conducting meaningful, personal career research and prepare a plan for advancing their career goals by the end of their Junior year.
  • Develop a marketing research study and prepare and present the findings.
  • Create a comprehensive integrated marketing plan for a new product introduction.


Donald Fisher, DBA

Program Director


Phone: 435-879-4625