Marketing Program

WELCOME TO THE MARKETING PROGRAM AT UTAH TECH UNIVERSITY

Marketing is an in-demand function for organizations of all sizes and crosses every industry throughout the globe. The digital age and globalization of business has transformed the way consumers behave and requires businesses to adapt to their ever changing needs. The UT BA/BS in marketing is uniquely designed as it allows students to select one of four tracks that specifically address areas of specialization. The four tracks include Marketing Management, Entrepreneurial Marketing, Supply Chain, and Marketing Analytics.

OUR MISSION

Develop leaders who are distinctively prepared to actively engage with and create value in their communities.

• Develop Leaders imbued with excellence, possessing a global perspective and a spirit of innovation.
• Engage students through active learning applied / pedagogical research, meaningful internship experiences or business development opportunities.
• Create Value within each student across multiple performance dimensions, including; communication skills, technical competence and critical thinking.

Program Learning Outcomes

At the successful conclusion of this program, students will be able to:

• Evaluate real world business situations related to the core business functions of accountant, economics, finance, qualitative analysis, information systems, international business, legal and social environments, marketing and management.
• Analyze real world business situations by identifying relevant business issues, performing appropriate quantitative and qualitative data analysis and synthesis, formulating variable courses of action.
• Create and deliver professional quality oral presentations and written work products.
• Analyze real world business situations by identifying relevant ethical issues, evaluating and synthesizing information, and formulating ethical courses of action.
• Conducting meaningful, personal career research and prepare a plan for advancing their career goals by the end of their Junior year.
• Develop a marketing research study and prepare and present the findings.
• Create a comprehensive integrated marketing plan for a new product introduction.